SOME SAY (8): I am not a marketer.

And to them I say: Yes, you are a marketer. Everybody is a marketer, but everybody is not of equal expertise. You believe it is only those who read Marketing as a university course of study that are marketers. Alright, you may call them professional marketers. Then, you and I and the lots of others like us are just ordinary marketers - but we are marketers.

Marketing is all about making yourself - your being, what you consist of and what you can offer - to be sought after by others. You may have something that is useful to others. It may be goods, intellectual property or other services. But, in order to be patronized by people, you must bring yourself to be noticed, recognized and sought after. In other words, you must market yourself. You cannot exist without marketing yourself. You need other people in order to survive and other people should need you too. No man is an island.

You must market yourself, if you want to get a job after leaving school. You must market yourself, if you want to sell the harvest you get from your farm. You must market yourself, if you want people to always flood your provision store or tailoring workshop. You must market yourself, if you are a banker and you want people to open accounts with your bank. You must market yourself, if you are a journalist and you want that politician to grant you an interview. You must market yourself, if you want people to join your Tianshi network marketing programme.

You may not have known it before now, but you are a marketer and you have been marketing yourself all your life. That is why you have been able to survive till today. So, keep it up. Discover the marketer in you and use your potentials to your benefit. You can do it.