Tuesday, May 01, 2007

SOME SAY (5): Tianshi logo looks occultic and demonic.

And to them I say: I can understand your complaint, but I am sure that you do not understand the logo. Tianshi logo is a flying lion. You are wondering why a lion should grow wings. If the logo were just a lion without wings, you probably would not have complained. And if it were a flying bird, you more certainly would not have complained. You will not complain, because both the simple lion and the simple bird are familiar sights.

But a logo, by definition, is not bound to be a familiar sight. More often than not, a company’s logo represents and reflects the mission and vision of the company. The question you should ask, therefore, is: What is the relationship between the flying lion and the company’s mission and vision?

Tianshi started its operations in a Chinese town called Tianjin, which means Lion City. The company’s name then was Tianjin Biological Development Company. (Call it a research institute or laboratory, if you like.) The company adopted a lion for a logo as a symbol of strength and swiftness and after the town Tianjin where it was - and still is - located.

In no time, the company worked up a mission and a vision for herself - to take the Chinese natural herbal healthcare to all humanity in all continents. But the lion logo, though strong and swift, could not possibly go round the world fast enough, crossing mountains and valleys, forests and deserts, rivers and oceans. The lion had to be given imaginary wings to enable it to fly to all parts of the world and accomplish its mission. Thus, the name Tianshi was born, meaning Flying Lion. Today, the company is known as Tianjin Tianshi Biological Development Company.
Now, you know the genesis of the lion and the wings. Now, you may judge for yourself: Is Tianshi logo occultic? Is Tianshi an occultic organization?

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